旅游地意象、地方依恋与旅游者环境责任行为——以浙江省旅游度假区为例

文章综合旅游地意象、地方依恋及环境责任行为理论,将旅游地意象分为5个要素,将地方依恋分为2个要素,并构建了旅游地意象、地方依恋与旅游者环境责任行为之间的关系模型。研究发现:(1)景观意象、设施意象、服务意象及安全意象均直接影响情感意象。设施意象与服务意象不仅直接影响地方依赖,且通过情感意象来实现。安全意象和景观意象间接影响地方依赖。安全意象、服务意象及景观意象不仅直接影响地方认同,且通过地方依赖来实现。设施意象间接影响地方认同。服务意象不仅直接影响旅游者环境责任行为,且通过地方依恋来实现。景观意象、设施意象及安全意象间接影响旅游者环境责任行为。(2)情感意象直接影响地方依赖,间接影响地方认同与旅游者环境责任行为。(3)地方依赖直接影响地方认同和旅游者环境责任行为,且通过地方认同间接影响旅游者环境责任行为。     

Educating limited resource older adults for better choices to lower risk of food insecurity

United States (U.S.) national and North Carolina state data on older adult food insecurity in combination with associated poor nutrition‐related health outcomes point to a critical need for interventions to improve their food security. Nearly 8% of North Carolinians aged 60 and older and 11% of those aged 50–59 are food insecure, placing North Carolina in the top ten states in the U.S. for food insecurity for both age groups. Therefore, the Better Choices intervention was designed to educate limited‐income older adults in ways to manage their meager resources to purchase more and healthier foods. The purpose of this study was to determine the effectiveness of the Better Choices intervention in improving the knowledge, attitude, and behavior of participants concerning their food money resource management. Older adults (n = 453) with ages ranging from 59 to over 90 years participated in 8 weeks of educational programming delivered by educators in 15 participating North Carolina counties. In a cross‐over program design participating counties were randomly assigned to two groups, to create a control for the food money resource management treatment. A three‐points‐in‐time survey supported longitudinal measurement. Independent samples t‐tests showed no significant differences between groups at baseline. Paired sample t‐test results show the intervention was effective with statistically significant improvement of participants' knowledge regarding preparing a healthy meal on a budget, beans as a low‐cost alternative to meat, and the use of unit pricing to compare products to identify the best value. Participant‐developed action plans reflected planned behavior change. Study results show this group of older adults were capable of and willing to adopt new behaviors for a healthier lifestyle. While not a representative sample, the broad applicability of adult learning and planned behavior theories underpinning the program lead us to conclude that the methods and theories applied in this intervention should be of use to educators and practitioners serving limited‐resource older adult populations.     

Linking the dots among destination images,place attachment,and revisit intentions: A study among British and Russian tourists

Limited evidence suggests that the incorporation of both image components (cognitive, affective, and conative) and holistic image is meaningful for predicting tourists' revisit intentions. Extending this line of research, the present study aims to unravel the relative influence that each component of image has directly and indirectly, via holistic image, on revisit intentions. In doing so, we incorporate two national samples (British and Russians) of diverse tourist profile and significantly different levels of visitation frequency to investigate place attachment as a moderator. Evidence from 1362 British and 1164 Russian tourists indicated that all image components have a positive indirect effect on revisit intention via holistic image, while conative has also a direct one. As expected, the image components rank differently for British and Russian tourists. The indirect effects of destination images on revisit intention, except conative, are conditional and, interestingly, most of these are stronger for tourists with low PA.     

Why shopping pals make malls different?

The present study examines the effects of the specific type of ompanion a shopper shops with (i.e., friend versus family member) on the emotional attachment to malls. The study aims to explain this influence through two potential mediators, that is, shopping arousal, and shopping apprehension, the relevance of which has been shown in the extant reviewed psychosocial literature. The emotional attachment of shoppers to their mall depends on whom they are shopping with: shopping with friends affects both shoppers' arousal and apprehension. Only arousal mediates the relationship between shopping pal and mall attachment. Our findings provide new insight on the psychological processes explaining the relation shoppers develop with their shopping environment and give retail managers guidelines for increasing shoppers' attachment to their malls.     

Key impact factors of visitors’ environmentally responsible behaviour: personality traits or interpretive services? A case study of Beijing’s Yuyuantan Urban Park,China

The environmentally responsible behaviour (ERB) facilitates the sustainability of tourism destinations. This study aims to identify the key impact factors to promote visitors’ ERB in urban park and examine the impact mechanism. A total of 567 visitors were surveyed in Beijing’s Yuyuantan Urban Park. Structural equation modelling results indicate that personality traits are the most important factors that affect visitors’ ERB, while the effect of how satisfaction with interpretive services plays upon visitors’ ERB using place attachment as a mediator. Openness traits positively affect satisfaction with experiential services and general behaviour. Additionally, implications in urban park management are provided.     

Examining the impact of experiential value on emotions,self-connective attachment,and brand loyalty in Korean family restaurants

ABSTRACT

This study examines how experiential value as perceived by customers of Korean family restaurants influences consumption emotions, self-connective attachment to the restaurant brand, and, ultimately, brand loyalty. Having conducted a comprehensive literature review, the study proposes and estimates a model that specifies the interrelationships among four dimensions of experiential value (i.e., atmosphere, escapism, customer return on investment, and service excellence), and latent variables of positive and negative emotions, self-connective attachment, and brand loyalty. Analysis with structural equation modeling was conducted with data collected from customers of family restaurants in South Korea. The results show that dimensions of experiential value influence either positive or negative emotions. The emotion variables, together with self-connective attachment, also mediate the relationships between perceived value of dining experience and brand loyalty.     

Following brands on Twitter: an extension of theory of planned behavior

Due to its immediacy and efficiency, Twitter has recently emerged as a form of marketing communication tool that offers unique advantages for two-way communication between marketers and consumers. This study examines brand-following behavior on Twitter using the Ajzen's model of theory of planned behavior (TPB). Results show that attitude toward brand following, subjective norm, perceived behavioral control, and brand attachment are positively associated with intention to follow brands on Twitter. Consumers’ intention to create (i.e., intention to tweet at brands) and disseminate (i.e., intention to retweet the links of brands) brand-related information, as well as purchase intention, are the outcomes of intention to follow brands on Twitter. Overall findings suggest that TPB model can be used to predict Twitter users’ brand-following behavior. More importantly, our finding that brand attachment drives consumer intention to follow brands on Twitter extends the TPB framework. This study provides both theoretical and managerial implications.     

Authenticity and place attachment of major visitor attractions

This paper aims to explore the relationships between place attachment and perceived authenticity of major visitor attractions. The empirical study was conducted with a sample of international tourists to major visitor attractions in two capital cities, Helsinki, Finland and Jerusalem, Israel. The results indicate a positive correlation between place attachment and authenticity. Major visitor attractions located in places with considerable heritage experience value are considered more authentic, and that authenticity of visitor attractions is influenced by place attachment moderated by iconicity and heritage value of the destination region. These findings provide insight to the ways tourists perceive authenticity of visitor attractions and highlight the importance of the heritage value of tourism destinations for strategic planning and marketing purposes.     

Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment

Tourism theory suggests mechanisms of place are critical in the construction of tourism environments. However, contradictory place theory has created confusion as to exactly what these mechanisms are and how they affect perceived environment. Literature identifies place attachment and place identity as primary mechanisms in the construction of tourist relationships with tourist environments. An interpretive methodology is used to explore these mechanisms during a festival experience, and thematically analyzed unstructured interviews show identity and attachment do influence attendees' place-based perceptions. Within the festival context, environments become either creations of the festival or exist independently of them. The latter allows realistic place identity to form, resulting in consonance between environmental expectations and reality. The former creates abstract identities resulting in unrealistic expectations and weak/no immediate attachment to the festival environment. A Model of Festival Place provides continuity-based festival recommendations allowing for clearer theoretical and practical understanding across tourism events.     

Developing a typology of diaspora tourists: Return travel by Chinese immigrants in North America

This paper examines the role played by tourism in affecting cultural identity and place attachment among members of the North American Chinese diaspora who travel to China. Previous literature portrays diaspora tourists as homogeneous and suggests that home return travel engenders broadly similar impacts on the individual. This study reveals diasporic communities are quite diverse and complex. Five types of diaspora tourist are identified, each having distinct travel motives, experiences, migration backgrounds, cultural identities and place attachments. The consequences of diaspora tourism particularly in terms of place attachment and cultural identity are further discussed, as home return travel induces positive, neutral and negative reactions.